Workhouse
KBAS campaign: long hair falling across a cream crochet bag
KBAS · Brand refreshSee the brand work →
Field & Social · RebrandSee the brand work →
A La Mar · IdentitySee the brand work →
 Hotel Ritual de Terra in Jávea: the white façade and arched entrance among palms, with a white Land Rover parked outside
Ritual de Terra · Naming, IdentitySee the brand work →
Pomelo Casa · Identity, PackagingSee the brand work →
Branding & social mediaSee the social work →
Workhouse Collective · Costa Blanca

You run the place. We make people want to be there.

Branding and social media for independent hotels, restaurants and design-led brands on the Mediterranean. We build the brand, then we run the feed, so the two never drift apart. Founder-led by Lucy and Guy, for a few places at a time.

How we work with hotels and restaurants

Workhouse Social

Strategy · Creative Direction · Content · Management

Social media, with an editorial eye.

We plan, shoot, write and post for a small number of hotels, restaurants and design-led brands at a time. Every account looks and sounds like the brand behind it, because we usually built that brand too.

See all our social work   Talk to us about yours
Caserío del Mirador's goat logo
Caserio del Mirador | Family Retreat Spain
600posts13,8Kfollowers1.355following
Hotel resortAward-winning baby & toddler-friendly family hotel in Spain. Boutique Costa Blanca retreat surrounded by nature, made for slow modern family holidays.linktr.ee/Caserio_del_mir…

Caserío del Mirador · social, content and shoots

  1. 1.Start with the brandWho you are, who you're for, how you sound.
  2. 2.Set the directionA plan for the season, on a few clear themes.
  3. 3.Make the contentWe shoot and film at your place, every month.
  4. 4.Run the accountWriting, posting, and checking what works.

Feeds we run Caserío del Mirador, L'Olleta Club del Mar, El Cranc, A. Concept Store, Vicens Ash Properties

Selected Brand Work

Field & Socialnew
Rebrand

Ten years, a fifth location, and an identity made for the decade ahead.
Caserío del Mirador
Rebrand, Social

An award-winning family retreat: we rebuilt the brand, then took on the feed.
Ritual de Terra Hotel & Spa
Branding, Creative Strategy

Naming and identity for a hotel and spa in Jávea.
A la Mar
Identity

A 1950s beach restaurant identity for Playa de la Grava, Jávea.
KBAS
Brand Refresh

Five decades of Spanish accessories heritage, made clear and confident.
Hello Casitanew
Identity, Web

Honest buyer's agents with a Dutch approach to the Spanish coast.
The Adelante Homes
Identity, Strategy

Brand identity, strategy and guidelines for a developer of Mediterranean homes in Jávea.
See more work23 more projects · hospitality, property, interiors, fashion

What We Do

Services
i.

Social Media

Strategy, creative direction and day-to-day management that keeps a brand looking like itself, every single post.

ii.

Content Creation

Photography, video and reels that capture the feel of a place, a product, a table. Shot at your place, in your light, every month.

iii.

Brand Identity

Naming, strategy, logos, type and colour systems. Identities built to last and to be lived in.

iv.

Websites

Website design and development, from the first layout to launch. Designed and built by us, like this one.

v.

Print

Menus, signage, welcome books and packaging. Everything a guest picks up.

Build your mix: see what you get and how long it takes

Lucy and Guy Browning sitting together in the studio

Made on the Mediterranean, for brands with a sense of place.

Workhouse Collective is a boutique studio based on the Costa Blanca, Spain. We work with restaurants, hotels, makers and design-led businesses who care how things look and how they feel.

Founder-led, so the people you meet are the people doing the work. Lucy leads content, storytelling and social; Guy leads design and visual direction. From the first idea to the last post.

More about the studio